SEO, Social Media Marketing & eBusiness Strategy Firm
Search Engine Optimization
Workshop on How to Start, Build and Grow Your E-Commerce Business with WordPress
Sep 26th
WWClick.com presents a Workshop on How to Start, Build and Grow Your E-Commerce Business with WordPress
It's a natural reaction given all the scary economic headlines about the economic tsunami that we are facing; but slowdowns don't have to be barriers to you starting your business. The bottom line is anytime is the right time to launch a venture if the opportunity is correct and if you as the entrepreneur have correctly assessed and shaped the opportunity.
In that vein, WWClick.com, Inc. is presenting a Small Business Workshop in which Charles Mombo will discuss how to start, build and grow your E-Commerce business while utilizing WordPress.
How to Start, Build and Grow Your E-Commerce Business with WordPress, workshop will discuss the following topics:
· Types of Businesses – Sole Proprietorship, Corporation, Partnership and L3C.
· Business Plan versus Marketing Plan.
· How to incorporate your business in the State of Illinois?
· What is E-Commerce (C2C, B2C and B2B)?
· How to select an E-Commerce website hosting package.
· What is WordPress?
· Downloading and installing WordPress.
· Understanding Search Engine Optimization (SEO).
· How to drive traffic to your E-Commerce website?
· Understanding Social Media (Social Bookmarking and Social Networking).
· Review of 4 E-Commerce case studies (used clothing store online, online dating site, bookstore/article online, selling your photographs online).
· List of State of Illinois Business Resources
When:
October 15, 2011
10:00 am – 1:00 pm
Where:
Hales Franciscan High School
4930 S. Cottage Grove Avenue
Chicago, Illinois, 60615
Registration/Payment:
wwclick.com/payment/
Price:
Price: $50
Who should attend this hands-on workshop?
Students
Bloggers
Writers
Newspapers Editors
Small business owners
e-Commerce shop builders
Web designers and developers
Non-profit organizations
WordPress users
About the workshop Presenter:
Charles Mombo holds a Bachelor of Science degree in Computer Science, a Master of Science degree in Management Information Systems (MSMIS) with concentration in E-Commerce, and a Master degree in Business Administration (MBA).
He worked at Böwe Bell & Howell as a Software Quality Engineer for six and the half years. Before joining Böwe Bell & Howell, he worked with Computer Associates, Inc. for seven years as a Technical Support Analyst with the ACF2/MVS mainframe security product line. He is an Adjunct Professor and teaches Computer Science and Business classes at Harold Washington College and Malcolm X Colleges.
He is the founder of WWCLICK.COM, INC., a business analysis, social media marketing and search engine optimization consulting company specializing in gaining high positions for clients in search engine result pages and by optimizing chosen keywords and phrases. Through their network of 160 websites, WWCLICK.COM, INC. introduces companies, their products, brands, or services to potential customers or clients.
Charles has served as a panelist on Columbia College’s 2010 and 2011 Making Media Connections Conference. As a panelist, he served on two workshops: Pitching Bloggers and Influential Bloggers. To monetize his websites, he uses an Open Source application as a back-end to WordPress. Among his 160 websites are – ChocolateCity.cc and HairNations.com.
WordPress Workshop: Using WordPress to Blog and Grow Your Business
Jul 19th
Who:
Charles S. Mombo/ Presenter
WWCLICK.COM, INC.
(312)-268-4152
When:
August 13, 2011
10:00 am – 1:00 pm
Where:
Computer Training Institution of Chicago
1424 E. 53rd Street, Suite 206, Chicago, IL 60615
Back Channeling:
FOLLOW: wwclick
HASHTAG: #wwclick
Registration:
http://www.meetup.com/wwclick/
http://www.wwclick.com/payment/
Price:
Price: $100.00
Class-Size Limit: 20 ONLY
Attendees will be provided with a FREE 2GB USB flash drive and trained on the applications contained within the flash drive:
Open Office (word processor, spreadsheet, presentations with Microsoft compatibility)
Firefox (Browser)
Thunderbird (Email Client)
WinSCP (FTP Application)
7-Zip (File archiver and compressor)
GIMP (Photo and Image Editor)
KompoZer (webpage editor)
Notepad++ (text editor)
WordPress 3.2.1 or latest version
10 Most Popular WordPress Plugins
10 Most Popular WordPress Themes
Who should attend this hands-on workshop?
Students
Bloggers
Writers
Small business owners
e-Commerce shop builders
Web designers and developers
Non-profit organizations
WordPress users
Upon completion of the workshop, attendees should be able to:
Demonstrate an understanding of WordPress user interface.
An overview of the Open Source applications contain within the USB
Select a web hosting package and the usage of WinSCP, an FTP application
Download, install and upgrade WordPress
Demonstrate basic usage of .htaccess
Usage of WordPress plugins and themes
Learn about the 10 “MUST HAVE” WordPress plugins
Demonstrate knowledge in the use of WordPress in creating a “Post” and “Page”
Understand Search Engine Optimization (SEO) and increasing website traffic
Learn to use the 10 most popular Social Networking and Social Bookmarking applications
An overview of Analytic tools
About the workshop's presenter:
Charles S. Mombo
Charles holds a Bachelor of Science degree in Computer Science, a Master of Science degree in Management Information Systems (MSMIS), and a Master degree in Business Administration (MBA). As an Adjunct Professor, he teaches Computer Science and Business classes at Malcolm X and Harold Washington Colleges.
He is the founder of WWCLICK.COM, INC., a business analysis, social media marketing and search engine optimization consulting company that specializes in gaining high positions for clients in search engine result pages and by optimizing chosen keywords and phrases. Through their network of websites, WWCLICK.COM, INC. introduces companies, their products, brands, or services to potential customers or clients.
Charles was recently invited by Columbia College and served as a panelist on their 2010 and 2011 Making Media Connections Conference. As a panelist, he served on two workshops: Pitching Bloggers and Influential Bloggers. He front-ends WordPress with an Open Source application for most of his sites for the sole purpose of monetization. Among his 150 websites are – http://www.ChocolateCity.cc and http://www.HairNations.com
Is Search Engine Optimization the most effective advertising media for small businesses?
Jun 27th
By: Janiel Jackson
When it comes to advertising and promoting businesses, especially in this current economic tsunami, one must choose the best way to allocate their miniscule advertising budget; that is if one does exist.
In so doing, they must determine which advertising media works or doesn’t work best for them. All advertising media offers advantages and disadvantages.
Although most businesses incorrectly considered cost as an important factor for selecting an advertising media, they must choose the media that returns the best results.
It is believe that advertising on television, direct mail, newspapers, and magazines are the four leading media outlets to reaching customer; however, online advertising such as search engine optimization (SEO) and social media marketing which comprises of social networking and social bookmarking are proving to be most cost-effective and sustainable in generating traffic and subsequent sale to a business.
According to Charles Mombo, founder of Chicago-based WWCLICK.COM, INC., “advertisers are effectively working with SEO and social media marketing consultants and are placing more emphasis on the Internet to reach prospective customers far beyond the usual traditional brick and mortar.” WWCLICK.COM, Inc. is a business strategy, social media marketing and search engine optimization consulting company that specializes in gaining high positions for clients in search engine result pages and by optimizing chosen keywords and phrases. WWCLICK.COM also connects businesses, their products, brands, or services to their potential customers or clients.
Before pouring your company’s miniscule advertising budget down the drain, do contact a search engine optimization (SEO) or social media marketing consultant to help you achieve your business goal.
When searching for search engine optimization (SEO) or social media marketing consultant make sure she is mindful of the following:
- NEVER respond to unsolicited public emails addresses that do not have a website, telephone number, or signature included in it but hides behind public email addresses such as Gmail, Yahoo etc.
- Ask to see some of their previous works. As an example, go to Google search box and type the words “candy tax,” and click search. You will notice that Google returned about 78M results. The second or third entry points to an article that WWCLICK did on behalf of Chocolatecity.cc. Now, repeat the search with the words, “politics of fear,” you will notice that Google returned about 226M results. The eighth or ninth entry points to another article that was done for Chocolatecity.cc. Last but not least, let’s do one with images. Go to Google search and type “AKA,” click image search. You will notice that Google returned about 69M results. The first image points to another article that was done for Chocolatecity.cc.
- Make sure that your SEO consultant follows Google, Bing and Yahoo guidelines.
10 WordPress Search Engine Optimization SEO Plugins
Apr 17th
By: Charles Mombo
@wwclick, #wwclick, Meetup.com/wwclick
Search engine optimization is the process of improving the visibility of one’s website in a search engine ranking.
WWCLICK.com. Inc. a Chicago based search engine optimization consulting
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the below bullet listed steps in this article, because they're essential ingredients for any web page, but you may not be making the most out of them.
The plugins listed below are not a “cure for all”. Lots of other components come into play when optimizing a website. As an example, to completely optimize a website, the following must be done:
-
Follow Google’s, Bing’s and Yahoo’s guidelines.
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Create unique and accurate page titles
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Make use of the “descriptive” meta tag
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Make use of the “keyword” meta tag (I am aware that Google doesn’t use this but go ahead and add it for other Search Engines.)
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Use header tags appropriately
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Improve your site structures
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Use appropriate tags for your site images
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Appropriately resized unnecessarily large images on your site
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Make sure your site is easy to navigate
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Use sitemap.xml
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Use sitemap.html
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Use robots.txt
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Effectively use rel=”nofollow” for irrelevant links
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Utilize Bing, Google and Yahoo webmaster tools
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Submit your website to social networking and social bookmarking sites
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Effectively use Google's Analytics tools (In my opinion, this is one of the best things that happened since slice bread!)
Too often, this website receive unsolicited junk emails from scrupulous individuals promising an increase in search engine ranking. My advice to you is to click the “Spam,” or “Delete” bottom whenever you receive such crap! Following are some samples spam mails we received from abusers in the NetRange of: 122.0.0.0 – 122.255.255.255 and 59.0.0.0 – 59.255.255.255. Please note the abuse of gmail's email addresses and the mixed-matched in the names and the email addresses):
From:
Randall Tuttle
rachelle2311@gmail.comMessage:
Search Engine Marketing will increase your company’s online presence
through comprehensive online marketing campaigns, targeted search
engine optimization, and highly managed internet marketing promotions.
A search engine marketing campaign will encompass several procedures
and factors to make it successful. Please reply to this email so we
can send you more details.Sent from (ip address): 122.177.47.97
(ABTS-North-Dynamic-097.47.177.122.airtelbroadband.in)
From:
Carrie Cain
ceceliamaloney01@gmail.comMessage:
Want more clients and customers? We will help them find you by putting
you on the 1st page of Google. Email us back to get a full proposalSent from (ip address): 122.162.243.116
(ABTS-North-Dynamic-116.243.162.122.airtelbroadband.in)
From:
Lauren Ryan
lawrencebaxtersb@gmail.comMessage:
We will enable your website to achieve top positions across all major
search engines at a very affordable price. Please send us URL of the
site you wish to increase traffic for, and we will get back to you
with all the details.Sent from (ip address): 122.177.114.227
(ABTS-North-Dynamic-227.114.177.122.airtelbroadband.in)
The following search engine optimization related plugins are listed in no particular order. Additionally, there are several other great ones out there; but due to limited, this article will address only ten of the ones that I have used.
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WordPress SEO by Yoast – The most complete all in one SEO solution for your WordPress blog. This plugin has a huge list of features.
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SEO Ultimate – This all-in-one SEO plugin gives you control over title tags, noindex, meta tags, slugs, canonical, autolinks, 404 errors, rich snippets, and more.
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Platinum SEO Pack – Platinum SEO Plugin offers Complete onsite SEO solution for your WordPress blog. Platinum SEO Plugin offers all the functionalities of All In One SEO package.
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SEO Smart Links - SEO Smart Links provides automatic SEO benefits for your site in addition to custom keyword lists, nofollow and much more.
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SEO Title Tag - Search engine optimize your blog's title tags. Mass edit the title tags of posts, pages, category pages, tag pages – indeed, any URL!
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SEO Friendly Images - SEO Friendly Images automatically adds alt and title attributes to all your images. Improves traffic from search engines and makes the image tags W3C/.
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Dagon Design Sitemap Generator - A highly customizable sitemap generator plugin for your WordPress powered site.
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Google XML Sitemaps – This plugin will generate a special XML sitemap which will help search engines to better index your blog.
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XML Sitemap & Google News Sitemap Feeds - Feeds that comply with the XML Sitemap and Google News protocol for fast indexing by Google, Yahoo, Bing, Ask and others. Multi-Site and Multi-Lingual.
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Keyword Statistics – This SEO plugin checks the content of posts/pages for the keyword density (single/phrases) while writing and is automatically setting the META-tags.
How to Search Engine Optimize your website images
Mar 29th
By Charles S. Mombo
Source: Chicago-based Search Engine Optimization Consulting
When consulting with a new client for Search Engine Optimization (SEO), Chicago-based wwclick.com, Inc. takes into consideration an overall strategic marketing analysis approach of the client's environment. 
Chicago-based wwclick search engine optimization consultants
Besides understanding the client's marketing strategies, business goals and objectives, and targeted demographic, we also check for the following:
- Unique and accurate page titles
- Website description meta tag
- Usage of an appropriate heading tags
- Structure of the website URL
- Navigation of the website
- Quality content and services
- Better and quality anchor text
- Optimization of website images
- Effective usage of robot.txt
- Effective usage of Sitemap.xml
- Effective usage of rel=”nofollow” for links
- Utilizing Google, Bing and Yahoo FREE webmaster tools
- Effective usage of Googe's Analytics tools
In this article, I will attempt to discuss the topic “How to Search Engine Optimize your website images”.
From the upper-left menu on the Google.com screen, you will see the following tabs "Web, Images, Videos, Maps, News, Shopping, and Gmail”. Among the services or options listed above, the Image option allows you to search for images in Google's database. Google is very selective; they don't just grab any image and put it in their database. You must following their basic guideline for your image to be included by them.
Before I proceed any further, let's take a look at the results of two examples from good practices for optimizing website images:
Example1: Go to http://www.google.com in your browser and type the word “Dan Rather” in the search box; follow by clicking on the word “Images,” located on the upper-left menu. Google will return “About 30,600,000 results”. By putting your cursor over the first image, you should see the following image:
Dan Rather image from ChocolateCity.cc
Example2: Repeat the above example by replacing “Dan Rather” with “AKA”. In this case, Google returns “About 131,000,000 results.” By putting your cursor over the first image, you should see the following image:
AKA Alpha Kappa Alpha Sorority logo from Chocolatecity.cc
From both examples, the first image points to the website http://www.ChocolateCity.cc. We at wwclick.com, Inc., we are proud to have worked with ChocolateCity.cc by making it possible for their images in examples 1and 2 to appear in the first slot above millions of other great images. What we did basically – follow Google's good practices for images.
What did we do to achieve the results in example 1 and example 2:
First, I need to do a little explanation of the <img> tag, src and alt attributes.
The <img> tag embeds an image in an HTML page. As you will see from our upcoming demonstration, images are not technically inserted into an HTML page; they are linked to an HTML page.
The <img> tag creates a holding space for the image that is being referenced. The <img> tag has two required attributes, src and alt respectively, which you must take advantage of.
The “alt” attribute allows you to specify alternative text for an image just in case it cannot be displayed for some reason. The “alt” attribute is very helpful in that it allows users that viewing your site with a browser that doesn’t support images, or is using alternative technologies, such as screen reader, the contents of the “alt” attribute provides information about the image.
Below is the “alt” attribute for the image in Example 1:
<img src=”http://www.chocolatecity.cc/wp-content/uploads/dan-rather.jpg” alt=”Dan Rather racist-Obama watermelon slur”>
Some good practices for using images on your website:
- Store your images in a directory of their own
- Use descriptive filename and alt text; image1 or photo2 are not acceptable.
- Use commonly supported image formats such as jpg, gif, png and bmp.
- Crop and/ or reduce the size of your images
- Hotlink protection of your images with .htaccess (Stay tune for next article)
Google patched algorithms loophole after abuse
Mar 2nd
By: Charles S. Mombo
Search Engine Optimization consultant
Reacting to a November 28, 2010, New York Times (NYTimes) article titled, “A Bully Finds a Pulpit on the Web,” Google's Fellow, Amit Singhal wrote a blog post titled "Being bad to your customers is bad for business”.
According to the NYTimes article, an online eyeglass vendor, DecorMyEyes, increased their website's rankings in Google search by being deliberately rude and disrespectful to their customers. The innumerable complaints from DecorMyEyes' customers led to the writing of several articles about DecorMyEyes, which eventually were converted to Internet traffic and improved rankings.
Based on Google's loophole of inadvertently rewarding websites for rude behavior, they came up with a tweak to their algorithms to prevent rewarding bad behavior.
According to Singhal, “We can't say for sure that no one will ever find a loophole in our ranking algorithms in the future. We know that people will keep trying: attempts to game Google’s ranking, like the ones mentioned in the article, go on 24 hours a day, every single day. That’s why we cannot reveal the details of our solution—the underlying signals, data sources, and how we combined them to improve our rankings—beyond what we’ve already said. We can say with reasonable confidence that being bad to customers is bad for business on Google. And we will continue to work hard towards a better search.”
"We developed an algorithmic solution which detects the merchant from the Times article along with hundreds of other merchants that, in our opinion, provide an extremely poor user experience," Singhal said. "The solution is already live."
"I am here to tell you that being bad is, and hopefully will always be, bad for business in Google's search results," Singhal added.
As recent as February 24, 2011, Singhal and Matt Cutts, Principal Engineer wrote a blog post titled “Finding more high-quality sites in search”. In their post, they added, “…in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on,” “This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”
So, exactly what was the big algorithmic improvement to Google's ranking? Don't hold your breath, because Google has declined to provide details of changes to its algorithms so as not to provide information to search engine optimization consultants or social media marketing consultants who may attempt to game their ranking on the search engine.
