When consulting with a new client for Search Engine Optimization (SEO), Chicago-based wwclick.com, Inc. takes into consideration an overall strategic marketing analysis approach of the client's environment.
Besides understanding the client's marketing strategies, business goals and objectives, and targeted demographic, we also check for the following:
Unique and accurate page titles
Website description meta tag
Usage of an appropriate heading tags
Structure of the website URL
Navigation of the website
Quality content and services
Better and quality anchor text
Optimization of website images
Effective usage of robot.txt
Effective usage of Sitemap.xml
Effective usage of rel=”nofollow” for links
Utilizing Google, Bing and Yahoo FREE webmaster tools
Effective usage of Googe's Analytics tools
In this article, I will attempt to discuss the topic “How to Search Engine Optimize your website images”.
From the upper-left menu on the Google.com screen, you will see the following tabs "Web, Images, Videos, Maps, News, Shopping, and Gmail”. Among the services or options listed above, the Image option allows you to search for images in Google's database. Google is very selective; they don't just grab any image and put it in their database. You must following their basic guideline for your image to be included by them.
Before I proceed any further, let's take a look at the results of two examples from good practices for optimizing website images:
Example1: Go to http://www.google.com in your browser and type the word “Dan Rather” in the search box; follow by clicking on the word “Images,” located on the upper-left menu. Google will return “About 30,600,000 results”. By putting your cursor over the first image, you should see the following image:
Dan Rather image from ChocolateCity.cc
Example2: Repeat the above example by replacing “Dan Rather” with “AKA”. In this case, Google returns “About 131,000,000 results.” By putting your cursor over the first image, you should see the following image:
AKA Alpha Kappa Alpha Sorority logo from Chocolatecity.cc
From both examples, the first image points to the website http://www.ChocolateCity.cc. We at wwclick.com, Inc., we are proud to have worked with ChocolateCity.cc by making it possible for their images in examples 1and 2 to appear in the first slot above millions of other great images. What we did basically – follow Google's good practices for images.
What did we do to achieve the results in example 1 and example 2:
First, I need to do a little explanation of the <img> tag, src and alt attributes.
The <img> tag embeds an image in an HTML page. As you will see from our upcoming demonstration, images are not technically inserted into an HTML page; they are linked to an HTML page.
The <img> tag creates a holding space for the image that is being referenced. The <img> tag has two required attributes, src and alt respectively, which you must take advantage of.
The “alt” attribute allows you to specify alternative text for an image just in case it cannot be displayed for some reason. The “alt” attribute is very helpful in that it allows users that viewing your site with a browser that doesn’t support images, or is using alternative technologies, such as screen reader, the contents of the “alt” attribute provides information about the image.
Below is the “alt” attribute for the image in Example 1: