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Posts tagged Google Pagerank
C & J Auto Repair and Rebuilder Campaign
The Challenge: Promote and generate online buzz for C & J Auto Repair and Rebuilder’s upcoming promotions; for “auto repair 60628,” and “autorepair 60628” to appear in Google’s results for generic queries; engage, promote and generate online buzz for online communities by exposing C & J brand awareness to new and prospective customers; setup email client using Thunderbird.
- Site design, developed and executed in conjunction with SeeMombo™ and FlashMobB2C™.
- Facilitated and search engine optimized keywords “auto repair 60628” and “autorepair 60628” to appear in among the first ten listing within Google’s results for generic queries out of 2.5 results.
- Managed and monitored C & J Auto Repair Rebuilder’s Twitter handle and Facebook Fan Page.
- Posted an article in Autoshop.name announcing the launched of C & J Auto Repair and Rebuilder’s website.
- Posted an article in ChocolateCity.cc announcing the launched of C & J Auto Repair and Rebuilder’s website. Chocolatecity.cc has a monthly impression of 2.2 millions clicks.
- Increased Google’s PageRank to 2 out of a total of 10.
- Submitted press releases to the 10 most popular social bookmarking and social networking websites; which includes Stumbleupon.com, Delicious.com, and Digg.com.
- Enhanced C & J Auto Repair Rebuilder’s online presence and relevance by building and maintaining a branded Twitter hashtag – #CandJAutoShop.
- Search Engine Optimization of relevant keywords pertaining to auto repair shops in the 60628 and Chicago area.
- Leveraged existing WWClick relationships, reaching well beyond the traditional conventional campaigning market, including online influencers in Political, Technology and Marketing communities.
- Nearly 15,000 unique monthly visitors viewed online placements and messages totaling over 35,000 online impressions.
- Secured influential online placements in notable blogs which include Chocolatecity.cc, HairNations.com and BronzevilleLive.com.
- CandJAutoShop.com received thousands of visitors to the site with approximately 25% clicking through to watch.
- Visit C & J Auto Shop’s website at C & J Auto Repair.
- Visit C & J Auto Shop’s Facebook page.
- Visit C & J Auto Shop’s Twitter page.
By: Charles S. Mombo
Search Engine Optimization consultant
Reacting to a November 28, 2010, New York Times (NYTimes) article titled, “A Bully Finds a Pulpit on the Web,” Google's Fellow, Amit Singhal wrote a blog post titled "Being bad to your customers is bad for business”.
According to the NYTimes article, an online eyeglass vendor, DecorMyEyes, increased their website's rankings in Google search by being deliberately rude and disrespectful to their customers. The innumerable complaints from DecorMyEyes' customers led to the writing of several articles about DecorMyEyes, which eventually were converted to Internet traffic and improved rankings.
Based on Google's loophole of inadvertently rewarding websites for rude behavior, they came up with a tweak to their algorithms to prevent rewarding bad behavior.
According to Singhal, “We can't say for sure that no one will ever find a loophole in our ranking algorithms in the future. We know that people will keep trying: attempts to game Google’s ranking, like the ones mentioned in the article, go on 24 hours a day, every single day. That’s why we cannot reveal the details of our solution—the underlying signals, data sources, and how we combined them to improve our rankings—beyond what we’ve already said. We can say with reasonable confidence that being bad to customers is bad for business on Google. And we will continue to work hard towards a better search.”
"We developed an algorithmic solution which detects the merchant from the Times article along with hundreds of other merchants that, in our opinion, provide an extremely poor user experience," Singhal said. "The solution is already live."
"I am here to tell you that being bad is, and hopefully will always be, bad for business in Google's search results," Singhal added.
As recent as February 24, 2011, Singhal and Matt Cutts, Principal Engineer wrote a blog post titled “Finding more high-quality sites in search”. In their post, they added, “…in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on,” “This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”
So, exactly what was the big algorithmic improvement to Google's ranking? Don't hold your breath, because Google has declined to provide details of changes to its algorithms so as not to provide information to search engine optimization consultants or social media marketing consultants who may attempt to game their ranking on the search engine.