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Posts tagged google
A while back, Google announced their intentions to roll out a sweeping series of graphical improvements across Google Search, Google Maps, and Gmail over the next several months. It appears they are now ready to deliver.
This morning, I knew there was something unusual about the way Google looks but could not pin-point exactly what it was. They rolled out a new look for Google.com today, with some subtle changes and others more immediately obvious.
The first thing you'll notice is that there's now a black bar along the top forming the background of the options menu. The Google’s logo was slightly shrunken. The logo used to appear just below the search buttons but have now been moved to the bottom of the page.
In an explanatory blog entry, Chris Wiggins, Google's Creative Director, says the changes were inspired by principles of focus, elasticity and effortlessness:
- Focus: The new Google will try to remove the clutter from its interface, highlighting the content you’re looking for while removing anything distracting. Even the search buttons won’t light up until you mouse-over, apparently.
- Elasticity: No matter what device you’re viewing Google.com from, the search giant wants you to see pages with a consistent visual design.
- Effortlessness: In short, Google wants to keep everything looking clean while invisibly running current web technology like HTML5 and WebGL.
By: Charles S. Mombo
What the hell is going on between Google, Inc. and PayPal, Inc.? In my Jimmy Cliff's voice “Have you heard the news”? Jimmy Cliff, is a Jamaican singer and a songwriter whose song titled, "Have you heard the news," narrates his ordeal about been thrown in jail in Nigeria.
Corporate espionage basically involves stealing another company's priority information to repackage and market for oneself. It usually involves employee jumping ship to join the new company that is usually accused of stealing.
PayPal, Inc. is accusing Google, Inc. of literally stealing! In other words, PayPal is saying the Google used unethical means to acquire data that will give them a competitive or financial advantage over them.
Corporate espionage is not unusual, many companies around the world today are hiring former programmers, ex-military and government IT specialist to literally infiltrate or share intelligence or techniques from their former employers. These skilled individuals are used to head new company divisions whose mission is to spy on and obtain information from competitors under the disguise of competitive intelligence.
Public information obtained from California Superior Court, County of Santa Clara (San Jose), PayPal v. Google Inc. (GOOG), 11CV201863, alleges that two former PayPal executives who now are in charge of mobile payments at Google, Osama Bedier and Stephanie Tilenius, are thieves.
The complaint alleges that Bedier and Tilenuis“ misappropriated trade secrets, and “breach of fiduciary duty.”
Bedier, was the VP of Platform, Mobile, and New Ventures at PayPal before he was recruited to work at Google by Android Chief Andy Rubin, Google co-founder Larry Page, and Bedier’s former PayPal colleague Stephanie Tilenius who now heads up Commerce and Payments at Google.
The lawsuit also reveals that Google was negotiating with PayPal for two years on the mobile devices. It is reported that just as the deal was about to be signed, Google backed off and instead hired the PayPal executives negotiating the deal.
About the Author:
Charles S. Mombo is the founder of WWCLICK.com, Inc. a Chicago based Search Engine Optimization, Social Media Marketing and Business Strategy Consulting company. He was a Software Quality Engineer in his previous life. Before joining Böwe Bell & Howell, he worked with Computer Associates, Inc. a Technical Support Analyst with the ACF2/MVS mainframe security product line. Charles has an assorted background in LAMP (Linux, Apache, MySQL and PHP) and Operating Systems such as UNIX, Linux Red Hat, MVS, Windows, MVS/XA, and MVS/ESA. He is an Adjunct Professor teaching Computer Science and Business at couple of Colleges in Chicago. He holds a Bachelor of Science degree in Computer Science, a Master of Science degree in Management Information Systems (MSMIS), and a Master degree in Business Administration (MBA).
By: Charles S. Mombo
Search Engine Optimization consultant
Reacting to a November 28, 2010, New York Times (NYTimes) article titled, “A Bully Finds a Pulpit on the Web,” Google's Fellow, Amit Singhal wrote a blog post titled "Being bad to your customers is bad for business”.
According to the NYTimes article, an online eyeglass vendor, DecorMyEyes, increased their website's rankings in Google search by being deliberately rude and disrespectful to their customers. The innumerable complaints from DecorMyEyes' customers led to the writing of several articles about DecorMyEyes, which eventually were converted to Internet traffic and improved rankings.
Based on Google's loophole of inadvertently rewarding websites for rude behavior, they came up with a tweak to their algorithms to prevent rewarding bad behavior.
According to Singhal, “We can't say for sure that no one will ever find a loophole in our ranking algorithms in the future. We know that people will keep trying: attempts to game Google’s ranking, like the ones mentioned in the article, go on 24 hours a day, every single day. That’s why we cannot reveal the details of our solution—the underlying signals, data sources, and how we combined them to improve our rankings—beyond what we’ve already said. We can say with reasonable confidence that being bad to customers is bad for business on Google. And we will continue to work hard towards a better search.”
"We developed an algorithmic solution which detects the merchant from the Times article along with hundreds of other merchants that, in our opinion, provide an extremely poor user experience," Singhal said. "The solution is already live."
"I am here to tell you that being bad is, and hopefully will always be, bad for business in Google's search results," Singhal added.
As recent as February 24, 2011, Singhal and Matt Cutts, Principal Engineer wrote a blog post titled “Finding more high-quality sites in search”. In their post, they added, “…in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on,” “This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”
So, exactly what was the big algorithmic improvement to Google's ranking? Don't hold your breath, because Google has declined to provide details of changes to its algorithms so as not to provide information to search engine optimization consultants or social media marketing consultants who may attempt to game their ranking on the search engine.