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Unique Page Title – wwclick Search Engine Optimization Tip of The Day
Aug 19th
by Charles S. Mombo
Unique Page Title - wwclick Search Engine Optimization Tip of The Day
Too often, I see irrelevant words in the title of a website's page title that do absolutely "no good" as it relates to optimizing the website. A rule of thumb is to use unique, accurate and relevant page titles and meta description (or "snippets") on every page of your blog or website.
The page title of your blog or website is one of the MOST important on-page Search Engine Optimization factor. It’s almost impossible to rank highly for a primary keyword without that word being part of the page title. With Google, the meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing.
Regarding the usage of the Keywords meta tag, major search engines are no longer using them.
Google rolls out a slim, shrunken and subtle new look
Jun 30th
A while back, Google announced their intentions to roll out a sweeping series of graphical improvements across Google Search, Google Maps, and Gmail over the next several months. It appears they are now ready to deliver.
This morning, I knew there was something unusual about the way Google looks but could not pin-point exactly what it was. They rolled out a new look for Google.com today, with some subtle changes and others more immediately obvious.
The first thing you'll notice is that there's now a black bar along the top forming the background of the options menu. The Google’s logo was slightly shrunken. The logo used to appear just below the search buttons but have now been moved to the bottom of the page.
In an explanatory blog entry, Chris Wiggins, Google's Creative Director, says the changes were inspired by principles of focus, elasticity and effortlessness:
- Focus: The new Google will try to remove the clutter from its interface, highlighting the content you’re looking for while removing anything distracting. Even the search buttons won’t light up until you mouse-over, apparently.
- Elasticity: No matter what device you’re viewing Google.com from, the search giant wants you to see pages with a consistent visual design.
- Effortlessness: In short, Google wants to keep everything looking clean while invisibly running current web technology like HTML5 and WebGL.
Is Search Engine Optimization the most effective advertising media for small businesses?
Jun 27th
By: Janiel Jackson
When it comes to advertising and promoting businesses, especially in this current economic tsunami, one must choose the best way to allocate their miniscule advertising budget; that is if one does exist.
In so doing, they must determine which advertising media works or doesn’t work best for them. All advertising media offers advantages and disadvantages.
Although most businesses incorrectly considered cost as an important factor for selecting an advertising media, they must choose the media that returns the best results.
It is believe that advertising on television, direct mail, newspapers, and magazines are the four leading media outlets to reaching customer; however, online advertising such as search engine optimization (SEO) and social media marketing which comprises of social networking and social bookmarking are proving to be most cost-effective and sustainable in generating traffic and subsequent sale to a business.
According to Charles Mombo, founder of Chicago-based WWCLICK.COM, INC., “advertisers are effectively working with SEO and social media marketing consultants and are placing more emphasis on the Internet to reach prospective customers far beyond the usual traditional brick and mortar.” WWCLICK.COM, Inc. is a business strategy, social media marketing and search engine optimization consulting company that specializes in gaining high positions for clients in search engine result pages and by optimizing chosen keywords and phrases. WWCLICK.COM also connects businesses, their products, brands, or services to their potential customers or clients.
Before pouring your company’s miniscule advertising budget down the drain, do contact a search engine optimization (SEO) or social media marketing consultant to help you achieve your business goal.
When searching for search engine optimization (SEO) or social media marketing consultant make sure she is mindful of the following:
- NEVER respond to unsolicited public emails addresses that do not have a website, telephone number, or signature included in it but hides behind public email addresses such as Gmail, Yahoo etc.
- Ask to see some of their previous works. As an example, go to Google search box and type the words “candy tax,” and click search. You will notice that Google returned about 78M results. The second or third entry points to an article that WWCLICK did on behalf of Chocolatecity.cc. Now, repeat the search with the words, “politics of fear,” you will notice that Google returned about 226M results. The eighth or ninth entry points to another article that was done for Chocolatecity.cc. Last but not least, let’s do one with images. Go to Google search and type “AKA,” click image search. You will notice that Google returned about 69M results. The first image points to another article that was done for Chocolatecity.cc.
- Make sure that your SEO consultant follows Google, Bing and Yahoo guidelines.
Corporate Espionage – PayPal Accuses Google of Stealing
May 28th
By: Charles S. Mombo
What the hell is going on between Google, Inc. and PayPal, Inc.? In my Jimmy Cliff's voice “Have you heard the news”? Jimmy Cliff, is a Jamaican singer and a songwriter whose song titled, "Have you heard the news," narrates his ordeal about been thrown in jail in Nigeria.
Corporate espionage basically involves stealing another company's priority information to repackage and market for oneself. It usually involves employee jumping ship to join the new company that is usually accused of stealing.
PayPal, Inc. is accusing Google, Inc. of literally stealing! In other words, PayPal is saying the Google used unethical means to acquire data that will give them a competitive or financial advantage over them.
Corporate espionage is not unusual, many companies around the world today are hiring former programmers, ex-military and government IT specialist to literally infiltrate or share intelligence or techniques from their former employers. These skilled individuals are used to head new company divisions whose mission is to spy on and obtain information from competitors under the disguise of competitive intelligence.
Public information obtained from California Superior Court, County of Santa Clara (San Jose), PayPal v. Google Inc. (GOOG), 11CV201863, alleges that two former PayPal executives who now are in charge of mobile payments at Google, Osama Bedier and Stephanie Tilenius, are thieves.
The complaint alleges that Bedier and Tilenuis“ misappropriated trade secrets, and “breach of fiduciary duty.”
Bedier, was the VP of Platform, Mobile, and New Ventures at PayPal before he was recruited to work at Google by Android Chief Andy Rubin, Google co-founder Larry Page, and Bedier’s former PayPal colleague Stephanie Tilenius who now heads up Commerce and Payments at Google.
The lawsuit also reveals that Google was negotiating with PayPal for two years on the mobile devices. It is reported that just as the deal was about to be signed, Google backed off and instead hired the PayPal executives negotiating the deal.
About the Author:
Charles S. Mombo is the founder of WWCLICK.com, Inc. a Chicago based Search Engine Optimization, Social Media Marketing and Business Strategy Consulting company. He was a Software Quality Engineer in his previous life. Before joining Böwe Bell & Howell, he worked with Computer Associates, Inc. a Technical Support Analyst with the ACF2/MVS mainframe security product line. Charles has an assorted background in LAMP (Linux, Apache, MySQL and PHP) and Operating Systems such as UNIX, Linux Red Hat, MVS, Windows, MVS/XA, and MVS/ESA. He is an Adjunct Professor teaching Computer Science and Business at couple of Colleges in Chicago. He holds a Bachelor of Science degree in Computer Science, a Master of Science degree in Management Information Systems (MSMIS), and a Master degree in Business Administration (MBA).
How to Search Engine Optimize your website images
Mar 29th
By Charles S. Mombo
Source: Chicago-based Search Engine Optimization Consulting
When consulting with a new client for Search Engine Optimization (SEO), Chicago-based wwclick.com, Inc. takes into consideration an overall strategic marketing analysis approach of the client's environment. 
Chicago-based wwclick search engine optimization consultants
Besides understanding the client's marketing strategies, business goals and objectives, and targeted demographic, we also check for the following:
- Unique and accurate page titles
- Website description meta tag
- Usage of an appropriate heading tags
- Structure of the website URL
- Navigation of the website
- Quality content and services
- Better and quality anchor text
- Optimization of website images
- Effective usage of robot.txt
- Effective usage of Sitemap.xml
- Effective usage of rel=”nofollow” for links
- Utilizing Google, Bing and Yahoo FREE webmaster tools
- Effective usage of Googe's Analytics tools
In this article, I will attempt to discuss the topic “How to Search Engine Optimize your website images”.
From the upper-left menu on the Google.com screen, you will see the following tabs "Web, Images, Videos, Maps, News, Shopping, and Gmail”. Among the services or options listed above, the Image option allows you to search for images in Google's database. Google is very selective; they don't just grab any image and put it in their database. You must following their basic guideline for your image to be included by them.
Before I proceed any further, let's take a look at the results of two examples from good practices for optimizing website images:
Example1: Go to http://www.google.com in your browser and type the word “Dan Rather” in the search box; follow by clicking on the word “Images,” located on the upper-left menu. Google will return “About 30,600,000 results”. By putting your cursor over the first image, you should see the following image:
Dan Rather image from ChocolateCity.cc
Example2: Repeat the above example by replacing “Dan Rather” with “AKA”. In this case, Google returns “About 131,000,000 results.” By putting your cursor over the first image, you should see the following image:
AKA Alpha Kappa Alpha Sorority logo from Chocolatecity.cc
From both examples, the first image points to the website http://www.ChocolateCity.cc. We at wwclick.com, Inc., we are proud to have worked with ChocolateCity.cc by making it possible for their images in examples 1and 2 to appear in the first slot above millions of other great images. What we did basically – follow Google's good practices for images.
What did we do to achieve the results in example 1 and example 2:
First, I need to do a little explanation of the <img> tag, src and alt attributes.
The <img> tag embeds an image in an HTML page. As you will see from our upcoming demonstration, images are not technically inserted into an HTML page; they are linked to an HTML page.
The <img> tag creates a holding space for the image that is being referenced. The <img> tag has two required attributes, src and alt respectively, which you must take advantage of.
The “alt” attribute allows you to specify alternative text for an image just in case it cannot be displayed for some reason. The “alt” attribute is very helpful in that it allows users that viewing your site with a browser that doesn’t support images, or is using alternative technologies, such as screen reader, the contents of the “alt” attribute provides information about the image.
Below is the “alt” attribute for the image in Example 1:
<img src=”http://www.chocolatecity.cc/wp-content/uploads/dan-rather.jpg” alt=”Dan Rather racist-Obama watermelon slur”>
Some good practices for using images on your website:
- Store your images in a directory of their own
- Use descriptive filename and alt text; image1 or photo2 are not acceptable.
- Use commonly supported image formats such as jpg, gif, png and bmp.
- Crop and/ or reduce the size of your images
- Hotlink protection of your images with .htaccess (Stay tune for next article)
Google patched algorithms loophole after abuse
Mar 2nd
By: Charles S. Mombo
Search Engine Optimization consultant
Reacting to a November 28, 2010, New York Times (NYTimes) article titled, “A Bully Finds a Pulpit on the Web,” Google's Fellow, Amit Singhal wrote a blog post titled "Being bad to your customers is bad for business”.
According to the NYTimes article, an online eyeglass vendor, DecorMyEyes, increased their website's rankings in Google search by being deliberately rude and disrespectful to their customers. The innumerable complaints from DecorMyEyes' customers led to the writing of several articles about DecorMyEyes, which eventually were converted to Internet traffic and improved rankings.
Based on Google's loophole of inadvertently rewarding websites for rude behavior, they came up with a tweak to their algorithms to prevent rewarding bad behavior.
According to Singhal, “We can't say for sure that no one will ever find a loophole in our ranking algorithms in the future. We know that people will keep trying: attempts to game Google’s ranking, like the ones mentioned in the article, go on 24 hours a day, every single day. That’s why we cannot reveal the details of our solution—the underlying signals, data sources, and how we combined them to improve our rankings—beyond what we’ve already said. We can say with reasonable confidence that being bad to customers is bad for business on Google. And we will continue to work hard towards a better search.”
"We developed an algorithmic solution which detects the merchant from the Times article along with hundreds of other merchants that, in our opinion, provide an extremely poor user experience," Singhal said. "The solution is already live."
"I am here to tell you that being bad is, and hopefully will always be, bad for business in Google's search results," Singhal added.
As recent as February 24, 2011, Singhal and Matt Cutts, Principal Engineer wrote a blog post titled “Finding more high-quality sites in search”. In their post, they added, “…in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on,” “This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”
So, exactly what was the big algorithmic improvement to Google's ranking? Don't hold your breath, because Google has declined to provide details of changes to its algorithms so as not to provide information to search engine optimization consultants or social media marketing consultants who may attempt to game their ranking on the search engine.
