Unique Page Title - wwclick Search Engine Optimization Tip of The Day
Too often, I see irrelevant words in the title of a website's page title that do absolutely "no good" as it relates to optimizing the website. A rule of thumb is to use unique, accurate and relevant page titles and meta description (or "snippets") on every page of your blog or website.
The page title of your blog or website is one of the MOST important on-page Search Engine Optimization factor. It’s almost impossible to rank highly for a primary keyword without that word being part of the page title. With Google, the meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing.
Regarding the usage of the Keywords meta tag, major search engines are no longer using them.
When it comes to advertising and promoting businesses, especially in this current economic tsunami, one must choose the best way to allocate their miniscule advertising budget; that is if one does exist.
In so doing, they must determine which advertising media works or doesn’t work best for them. All advertising media offers advantages and disadvantages.
Although most businesses incorrectly considered cost as an important factor for selecting an advertising media, they must choose the media that returns the best results.
It is believe that advertising on television, direct mail, newspapers, and magazines are the four leading media outlets to reaching customer; however, online advertising such as search engine optimization (SEO) and social media marketing which comprises of social networking and social bookmarking are proving to be most cost-effective and sustainable in generating traffic and subsequent sale to a business.
According to Charles Mombo, founder of Chicago-based WWCLICK.COM, INC., “advertisers are effectively working with SEO and social media marketing consultants and are placing more emphasis on the Internet to reach prospective customers far beyond the usual traditional brick and mortar.” WWCLICK.COM, Inc. is a business strategy, social media marketing and search engine optimization consulting company that specializes in gaining high positions for clients in search engine result pages and by optimizing chosen keywords and phrases. WWCLICK.COM also connects businesses, their products, brands, or services to their potential customers or clients.
Before pouring your company’s miniscule advertising budget down the drain, do contact a search engine optimization (SEO) or social media marketing consultant to help you achieve your business goal.
When searching for search engine optimization (SEO) or social media marketing consultant make sure she is mindful of the following:
NEVER respond to unsolicited public emails addresses that do not have a website, telephone number, or signature included in it but hides behind public email addresses such as Gmail, Yahoo etc.
Ask to see some of their previous works. As an example, go to Google search box and type the words “candy tax,” and click search. You will notice that Google returned about 78M results. The second or third entry points to an article that WWCLICK did on behalf of Chocolatecity.cc. Now, repeat the search with the words, “politics of fear,” you will notice that Google returned about 226M results. The eighth or ninth entry points to another article that was done for Chocolatecity.cc. Last but not least, let’s do one with images. Go to Google search and type “AKA,” click image search. You will notice that Google returned about 69M results. The first image points to another article that was done for Chocolatecity.cc.
Make sure that your SEO consultant follows Google, Bing and Yahoo guidelines.
When consulting with a new client for Search Engine Optimization (SEO), Chicago-based wwclick.com, Inc. takes into consideration an overall strategic marketing analysis approach of the client's environment.
Besides understanding the client's marketing strategies, business goals and objectives, and targeted demographic, we also check for the following:
Unique and accurate page titles
Website description meta tag
Usage of an appropriate heading tags
Structure of the website URL
Navigation of the website
Quality content and services
Better and quality anchor text
Optimization of website images
Effective usage of robot.txt
Effective usage of Sitemap.xml
Effective usage of rel=”nofollow” for links
Utilizing Google, Bing and Yahoo FREE webmaster tools
Effective usage of Googe's Analytics tools
In this article, I will attempt to discuss the topic “How to Search Engine Optimize your website images”.
From the upper-left menu on the Google.com screen, you will see the following tabs "Web, Images, Videos, Maps, News, Shopping, and Gmail”. Among the services or options listed above, the Image option allows you to search for images in Google's database. Google is very selective; they don't just grab any image and put it in their database. You must following their basic guideline for your image to be included by them.
Before I proceed any further, let's take a look at the results of two examples from good practices for optimizing website images:
Example1: Go to http://www.google.com in your browser and type the word “Dan Rather” in the search box; follow by clicking on the word “Images,” located on the upper-left menu. Google will return “About 30,600,000 results”. By putting your cursor over the first image, you should see the following image:
Dan Rather image from ChocolateCity.cc
Example2: Repeat the above example by replacing “Dan Rather” with “AKA”. In this case, Google returns “About 131,000,000 results.” By putting your cursor over the first image, you should see the following image:
AKA Alpha Kappa Alpha Sorority logo from Chocolatecity.cc
From both examples, the first image points to the website http://www.ChocolateCity.cc. We at wwclick.com, Inc., we are proud to have worked with ChocolateCity.cc by making it possible for their images in examples 1and 2 to appear in the first slot above millions of other great images. What we did basically – follow Google's good practices for images.
What did we do to achieve the results in example 1 and example 2:
First, I need to do a little explanation of the <img> tag, src and alt attributes.
The <img> tag embeds an image in an HTML page. As you will see from our upcoming demonstration, images are not technically inserted into an HTML page; they are linked to an HTML page.
The <img> tag creates a holding space for the image that is being referenced. The <img> tag has two required attributes, src and alt respectively, which you must take advantage of.
The “alt” attribute allows you to specify alternative text for an image just in case it cannot be displayed for some reason. The “alt” attribute is very helpful in that it allows users that viewing your site with a browser that doesn’t support images, or is using alternative technologies, such as screen reader, the contents of the “alt” attribute provides information about the image.
Below is the “alt” attribute for the image in Example 1: