Re-Elect Commissioner Patricia Horton for MWRD of Greater Chicago Campaign

The Challenge: Engage, promote and generate online buzz for online communities by increasing brand awareness of Patricia Horton’s Re-Election campaign for Commissioner of Metropolitan Water Reclamation District of Greater Chicago campaign.

   Execution

  • Site design, developed and executed in conjunction with SeeMombo™ and FlashMobB2C™.  Facilitated 12 placements   across a variety of Greater Chicago websites targeting Women, Families, African-Americans, Young and New Voters.
  • Managed and monitored Patricia Horton’s Twitter handle and Facebook Fan Page.
     
  • Conducted a Question/Answer interview with Patricia Horton for ChocolateCity.cc. A website with a monthly average of 2.2   million impressions.

  • Submitted press releases to the 10 most popular social bookmarking and social networking websites; which includes Stumbleupon.com, Delicious.com, and Digg.com.

  • Enhanced Patricia Horton’s online presence and relevance by building and maintaining a branded Twitter hashtag – #PatriciaHorton1.
  • Search Engine Optimization of relevant keywords pertaining to Chicago Election 2012 and Commissioner of Metropolitan Water Reclamation District of Greater Chicago.

  • Leveraged existing WWClick relationships, reaching well beyond the traditional conventional campaigning market, including online influencers in Political, Technology and Marketing communities.


    Results

  • Nearly 15,000 unique monthly visitors viewed online placements and messages totaling over 35,000 online impressions.
  • WWClick secured 40 blog placements about PatriciaHorton.net and catalyzed 105 discussions through online message efforts and 155 conversations on Twitter.
  • Secured influential online placements in notable blogs which include Chocolatecity.cc, HairNations.com and BronzevilleLive.com.

  • PatriciaHorton.net received thousands of visitors to the site with approximately 15% clicking through to watch.


    Learn More

  • Visit Re-Elect Commissioner Patricia Horton’s website at PatriciaHorton.net.
  • Visit Re-Elect Commissioner Patricia Horton’s Facebook page.
  • Visit Re-Elect Commissioner Patricia Horton’s Twitter page.