SEO, Social Media Marketing & eBusiness Strategy Firm
Posts tagged SEO
Free WordPress Workshop – How to Build, Search Engine Optimize & Monetize WordPress
May 5th
WWClick.com, Inc. presents a FREE workshop in which Charles Mombo will lecture on WordPress installation, Search Engine Optimization (SEO) & How to Monetize Your Website.
When:
May 25, 2013
3:00 pm – 4:30 pm
Where:
Chicago Bee Library
3647 S. State Street
Chicago, Illinois, 60609
Registration:
Registration is not required; however, seating is limited (50) first come, first serve. Please “LIKE” our page on Facebook. Please share us on Twitter by copying without quotes - "I’m attending #wwclick #wordpress #SEO #workshop with @CharlesSMombo @chipublib @ChicagoBee"
Although not required for this workshop, we do have a 4GB USB drive for the price of $50.00 (Order Online Only – USB will be delivered during the workshop). This step-by-step USB contains detailed information on topics that will be discussed during the workshop.
Specifically, the USB contains the following software and documentation:
- How to monetize using Google AdSense
- Social Media
- 5 traffic generating Social networking
- 5 traffic generating Social Bookmarking
- How to create/update a Sitemap
- How to create a robot.txt
- How to setup Google Webmaster tools
- 10 “must have” WordPress’ Search Engine Optimization Plugins
- 10 most popular & FREE WordPress’ Themes
- 10 must have popular plugins
- WordPress – already download
- FTP
- WinSCP Portable – SFTP, FTP and SCP client
- FileZilla Portable – the full-featured FTP client
- Browsers
- Mozilla Firefox, Portable Edition – the award-winning web browser that's safe and secure
- Google Chrome Portable (Freeware) – fast, simple, themeable browser
- OpenOffice.org Portable – word processor, spreadsheet, presentations with Microsoft compatibility
- Mozilla Thunderbird, Portable Edition – the handy email client
- Nvu Portable & KompoZer Portable – The easy-to-use Nvu web editor
- WordPress’ Update Services (up to 50) – Update Services are tools you can use to let other people know you've updated your blog
Who should attend this hands-on workshop?
Students
Blogger
Writers
Newspapers Editors
Small business owners
e-Commerce shop builders
Web designers and developers
Non-profit organizations
WordPress users interested in converting site to alternative income
About the presenter:
Charles Mombo holds a Bachelor of Science degree in Computer Science, a Master of Science degree in Management Information Systems (MSMIS) with concentration in E-Commerce, and a Master degree in Business Administration (MBA).
In addition to running a social media marketing consultancy that he founded, he also serves as an adjunct professor teaching computer science and business classes.
How to Create a WordPress Child-Theme
Mar 12th
by Charles S. Mombo
Follow on Facebook & Twitter for upcoming WordPress & Business workshops
It would be remiss of me not to acknowledge the outstanding community of WordPress volunteers, supporters and users who have already solved many of the toughest challenges by providing the world's most powerful and FREE web publishing software.
What is WordPress?
Unlike what most people think, WordPress is not only used to create beautiful blogs. It is also used to create outstanding websites.
According to WordPress' website, “At the core of WordPress is a dumb-simple interface similar to the desktop publishing software you use today. With no coding experience or expert knowledge necessary, the learning curve is often about as short as typing in your site’s URL and logging in. In fact, most users are able to pick up the basics without any training at all. Interfaces are polished and easy to use, and are the result of years of refinement. It’s the power of Microsoft Word with the intuitiveness of an iPhone.”
The foundation or cornerstone of WordPress is centered around or driven by plugins and themes.
Plugins are widget-like tools designed by the general community of WordPress' volunteers, supporters and users to extend the functionality of the base application – WordPress. Thanks to plugins, no two WordPress websites or blogs have to look the same. Plugins allow users to customize their respective websites as they choose. WordPress plugin directory has about 24,000 free plugins.
Themes are basically the same as templates; or, cover pages with nicely styled or formatted tables – Cascading Style Sheets (CSS). For a very basic and elementary definition, CSS is a style sheet language that beautifully formats the look of your website. WordPress' theme directory has about 1,700 free themes. Many websites online sell or customize templates.
WordPress’ theme folder is located in wp-content/themes directory and the plugins are located in wp-content/plugins directory.
What is a WordPress Child-Theme?
A WordPress child-theme is a theme that inherits the functionality and characteristics of the main or parent theme. Child-theme is used when you want to customize or modify your theme/ template files beyond just the CSS. It is used to prevent you from mistakenly overwriting any changes you might have made prior to a newer version of the theme. In essence, a child-theme is very necessary. It definitely helps in preventing disaster especially with a customer’s website that you might have customized. For this and other reasons, child themes are the recommended way of making modifications to a theme. Again, upgrade to the theme will not override changes made prior to a new version of the theme.
Directory Structure of a Child-Theme
Assuming that “Mombo,” is the name of your parent theme, the child-theme should be in the following format – “Mombo-child”. Both “Mombo” and “Mombo-child” must be located in wp-content/themes/Mombo and wp-content/themes/Mombo-child respectively. wp-content/themes/Mombo-child/style.css must at least contain @import url("../mombo/style.css"). Additionally, one could add only the portion of the style.css that was modified into the child-theme.
Instead of reinventing the wheel, I have added the directory structure from WordPress’ website. Within the below example, WordPress uses Twenty Twelve – the default theme WordPress 3.5.
A child theme resides in its own directory in wp-content/themes. The scheme below shows the location of a child theme along with its parent theme (Twenty Twelve) in a typical WordPress directory structure:
- site_root (www)
- wp-content
- themes (directory where all themes are)
- twentytwelve (directory of parent theme, Twenty Twelve)
- twentytwelve-child (directory of our child theme)
- style.css (required file in a child theme; must be named style.css)
- themes (directory where all themes are)
- wp-content
This directory can contain as little as a style.css file, and as much as any full-fledged WordPress theme contains:
1. style.css (required)
2. functions.php (optional)
3. Template files (optional)
4. Other files (optional)
About the Author:
Charles Mombo worked at Computer Associates, Inc. as a Software Quality Engineer for seven years, Böwe Bell & Howell, for seven years as a Technical Support Analyst with their ACF2/MVS mainframe security product line.
He has an assorted background in LAMP (Linux, Apache, MySQL and PHP) and Operating Systems such as UNIX, Linux Red Hat, MVS, Windows, MVS/XA, and MVS/ESA.
He holds a Bachelor of Science degree in Computer Science; a Master of Science degree in Management Information Systems (MSMIS), and a Master degree in Business Administration (MBA). As an Adjunct Professor, he teaches Computer Science and Business at couple of colleges.
As the director of monetization and product marketing, Charles front-ends WordPress with open source applications on most of the 170 websites own by wwclick.com. wwclick.com, Inc. is a marketing strategy, search engine optimization (SEO) and social media consulting firm founded by him.
WordPress ‘Update Services’ Equal Blog Traffic
Jul 31st
by Charles S. Mombo
@wwclick, @CharlesSMombo

According to Charles Mombo, WordPress 'Update Services' Equal Blog Traffic.
During my WordPress workshops, I am often asked the following question, 'what's the best way to let people know that I have updated my blog?'
In addition to the importance of Yahoo, Bing and Google algorithm, I always refer the person to WordPress 'Update Services'. WordPress' Update Service can be access via the administrative screen at writing/options-writing.
To avoid re-eventing the wheels, Update Services:
Update Services are tools you can use to let other people know you've updated your blog. WordPress automatically notifies popular Update Services that you've updated your blog by sending a XML-RPC ping each time you create or update a post. In turn, Update Services process the ping and updates their proprietary indices with your update. Now people browsing sites like Technorati or Sphere can find your most recent posts!
Common usage of Update Services
Most people use Ping-o-Matic which, with just one "ping" from you, will let many other services know that you've updated. As for why, Ping-O-Matic puts it best:
So why would you want to be on these sites? One word: traffic. Blogrolling scripts like blogrolling.com and WordPress check update services to see if you've updated and then shows it on everyone's site — usually by moving you to the top of people's blogrolling list or putting a recently updated indicator by your link. Services like Technorati spider your links to track who links to you and who you link to; almost in real time. If you show up on someone's Technorati link list (often called an "egorati search") they're likely to visit your site to see what you said, increasing your exposure. Other sites like weblogs.com and blo.gs list recently updated blogs. Lots of people browse these when they're bored. Many of the services offer their own forms for pinging their own service, but keeping track of all those services is a hassle.
Some commonly used Update Services:
http://rpc.pingomatic.com
http://rpc.twingly.com
http://api.feedster.com/ping
http://api.moreover.com/RPC2
http://api.moreover.com/ping
http://www.blogdigger.com/RPC2
http://www.blogshares.com/rpc.php
http://www.blogsnow.com/ping
http://www.blogstreet.com/xrbin/xmlrpc.cgi
http://bulkfeeds.net/rpc
http://www.newsisfree.com/xmlrpctest.php
http://ping.blo.gs/
http://ping.feedburner.com
http://ping.syndic8.com/xmlrpc.php
http://ping.weblogalot.com/rpc.php
http://rpc.blogrolling.com/pinger/
http://rpc.technorati.com/rpc/ping
http://rpc.weblogs.com/RPC2
http://www.feedsubmitter.com
http://blo.gs/ping.php
http://www.pingerati.net
http://www.pingmyblog.com
http://geourl.org/ping
http://ipings.com
http://www.weblogalot.com/ping
C & J Auto Repair and Rebuilder Campaign
Jan 12th
C & J Auto Repair and Rebuilder Campaign
The Challenge: Promote and generate online buzz for C & J Auto Repair and Rebuilder’s upcoming promotions; for “auto repair 60628,” and “autorepair 60628” to appear in Google’s results for generic queries; engage, promote and generate online buzz for online communities by exposing C & J brand awareness to new and prospective customers; setup email client using Thunderbird.
Execution
- Site design, developed and executed in conjunction with SeeMombo™ and FlashMobB2C™.
- Facilitated and search engine optimized keywords “auto repair 60628” and “autorepair 60628” to appear in among the first ten listing within Google’s results for generic queries out of 2.5 results.
- Managed and monitored C & J Auto Repair Rebuilder’s Twitter handle and Facebook Fan Page.
- Posted an article in Autoshop.name announcing the launched of C & J Auto Repair and Rebuilder’s website.
- Posted an article in ChocolateCity.cc announcing the launched of C & J Auto Repair and Rebuilder’s website. Chocolatecity.cc has a monthly impression of 2.2 millions clicks.
- Increased Google’s PageRank to 2 out of a total of 10.
- Submitted press releases to the 10 most popular social bookmarking and social networking websites; which includes Stumbleupon.com, Delicious.com, and Digg.com.
- Enhanced C & J Auto Repair Rebuilder’s online presence and relevance by building and maintaining a branded Twitter hashtag – #CandJAutoShop.
- Search Engine Optimization of relevant keywords pertaining to auto repair shops in the 60628 and Chicago area.
- Leveraged existing WWClick relationships, reaching well beyond the traditional conventional campaigning market, including online influencers in Political, Technology and Marketing communities.
Results
- Nearly 15,000 unique monthly visitors viewed online placements and messages totaling over 35,000 online impressions.
- Secured influential online placements in notable blogs which include Chocolatecity.cc, HairNations.com and BronzevilleLive.com.
- CandJAutoShop.com received thousands of visitors to the site with approximately 25% clicking through to watch.
Learn More
- Visit C & J Auto Shop’s website at C & J Auto Repair.
- Visit C & J Auto Shop’s Facebook page.
- Visit C & J Auto Shop’s Twitter page.
10 WordPress Search Engine Optimization SEO Plugins
Apr 17th
By: Charles Mombo
@wwclick, #wwclick, Meetup.com/wwclick
WWCLICK.com. Inc. a Chicago based search engine optimization consulting
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the below bullet listed steps in this article, because they're essential ingredients for any web page, but you may not be making the most out of them.
The plugins listed below are not a “cure for all”. Lots of other components come into play when optimizing a website. As an example, to completely optimize a website, the following must be done:
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Follow Google’s, Bing’s and Yahoo’s guidelines.
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Create unique and accurate page titles
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Make use of the “descriptive” meta tag
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Make use of the “keyword” meta tag (I am aware that Google doesn’t use this but go ahead and add it for other Search Engines.)
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Use header tags appropriately
-
Improve your site structures
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Use appropriate tags for your site images
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Appropriately resized unnecessarily large images on your site
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Make sure your site is easy to navigate
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Use sitemap.xml
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Use sitemap.html
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Use robots.txt
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Effectively use rel=”nofollow” for irrelevant links
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Utilize Bing, Google and Yahoo webmaster tools
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Submit your website to social networking and social bookmarking sites
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Effectively use Google's Analytics tools (In my opinion, this is one of the best things that happened since slice bread!)
Too often, this website receive unsolicited junk emails from scrupulous individuals promising an increase in search engine ranking. My advice to you is to click the “Spam,” or “Delete” bottom whenever you receive such crap! Following are some samples spam mails we received from abusers in the NetRange of: 122.0.0.0 – 122.255.255.255 and 59.0.0.0 – 59.255.255.255. Please note the abuse of gmail's email addresses and the mixed-matched in the names and the email addresses):
From:
Randall Tuttle
rachelle2311@gmail.comMessage:
Search Engine Marketing will increase your company’s online presence
through comprehensive online marketing campaigns, targeted search
engine optimization, and highly managed internet marketing promotions.
A search engine marketing campaign will encompass several procedures
and factors to make it successful. Please reply to this email so we
can send you more details.Sent from (ip address): 122.177.47.97
(ABTS-North-Dynamic-097.47.177.122.airtelbroadband.in)
From:
Carrie Cain
ceceliamaloney01@gmail.comMessage:
Want more clients and customers? We will help them find you by putting
you on the 1st page of Google. Email us back to get a full proposalSent from (ip address): 122.162.243.116
(ABTS-North-Dynamic-116.243.162.122.airtelbroadband.in)
From:
Lauren Ryan
lawrencebaxtersb@gmail.comMessage:
We will enable your website to achieve top positions across all major
search engines at a very affordable price. Please send us URL of the
site you wish to increase traffic for, and we will get back to you
with all the details.Sent from (ip address): 122.177.114.227
(ABTS-North-Dynamic-227.114.177.122.airtelbroadband.in)
The following search engine optimization related plugins are listed in no particular order. Additionally, there are several other great ones out there; but due to limited, this article will address only ten of the ones that I have used.
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WordPress SEO by Yoast – The most complete all in one SEO solution for your WordPress blog. This plugin has a huge list of features.
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SEO Ultimate – This all-in-one SEO plugin gives you control over title tags, noindex, meta tags, slugs, canonical, autolinks, 404 errors, rich snippets, and more.
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Platinum SEO Pack – Platinum SEO Plugin offers Complete onsite SEO solution for your WordPress blog. Platinum SEO Plugin offers all the functionalities of All In One SEO package.
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SEO Smart Links - SEO Smart Links provides automatic SEO benefits for your site in addition to custom keyword lists, nofollow and much more.
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SEO Title Tag - Search engine optimize your blog's title tags. Mass edit the title tags of posts, pages, category pages, tag pages – indeed, any URL!
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SEO Friendly Images - SEO Friendly Images automatically adds alt and title attributes to all your images. Improves traffic from search engines and makes the image tags W3C/.
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Dagon Design Sitemap Generator - A highly customizable sitemap generator plugin for your WordPress powered site.
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Google XML Sitemaps – This plugin will generate a special XML sitemap which will help search engines to better index your blog.
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XML Sitemap & Google News Sitemap Feeds - Feeds that comply with the XML Sitemap and Google News protocol for fast indexing by Google, Yahoo, Bing, Ask and others. Multi-Site and Multi-Lingual.
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Keyword Statistics – This SEO plugin checks the content of posts/pages for the keyword density (single/phrases) while writing and is automatically setting the META-tags.



