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Posts tagged wwClick.com
Free WordPress Workshop – How to Build, Search Engine Optimize & Monetize WordPress
May 5th
WWClick.com, Inc. presents a FREE workshop in which Charles Mombo will lecture on WordPress installation, Search Engine Optimization (SEO) & How to Monetize Your Website.
When:
May 25, 2013
3:00 pm – 4:30 pm
Where:
Chicago Bee Library
3647 S. State Street
Chicago, Illinois, 60609
Registration:
Registration is not required; however, seating is limited (50) first come, first serve. Please “LIKE” our page on Facebook. Please share us on Twitter by copying without quotes - "I’m attending #wwclick #wordpress #SEO #workshop with @CharlesSMombo @chipublib @ChicagoBee"
Although not required for this workshop, we do have a 4GB USB drive for the price of $50.00 (Order Online Only – USB will be delivered during the workshop). This step-by-step USB contains detailed information on topics that will be discussed during the workshop.
Specifically, the USB contains the following software and documentation:
- How to monetize using Google AdSense
- Social Media
- 5 traffic generating Social networking
- 5 traffic generating Social Bookmarking
- How to create/update a Sitemap
- How to create a robot.txt
- How to setup Google Webmaster tools
- 10 “must have” WordPress’ Search Engine Optimization Plugins
- 10 most popular & FREE WordPress’ Themes
- 10 must have popular plugins
- WordPress – already download
- FTP
- WinSCP Portable – SFTP, FTP and SCP client
- FileZilla Portable – the full-featured FTP client
- Browsers
- Mozilla Firefox, Portable Edition – the award-winning web browser that's safe and secure
- Google Chrome Portable (Freeware) – fast, simple, themeable browser
- OpenOffice.org Portable – word processor, spreadsheet, presentations with Microsoft compatibility
- Mozilla Thunderbird, Portable Edition – the handy email client
- Nvu Portable & KompoZer Portable – The easy-to-use Nvu web editor
- WordPress’ Update Services (up to 50) – Update Services are tools you can use to let other people know you've updated your blog
Who should attend this hands-on workshop?
Students
Blogger
Writers
Newspapers Editors
Small business owners
e-Commerce shop builders
Web designers and developers
Non-profit organizations
WordPress users interested in converting site to alternative income
About the presenter:
Charles Mombo holds a Bachelor of Science degree in Computer Science, a Master of Science degree in Management Information Systems (MSMIS) with concentration in E-Commerce, and a Master degree in Business Administration (MBA).
In addition to running a social media marketing consultancy that he founded, he also serves as an adjunct professor teaching computer science and business classes.
How to Create a WordPress Child-Theme
Mar 12th
by Charles S. Mombo
Follow on Facebook & Twitter for upcoming WordPress & Business workshops
It would be remiss of me not to acknowledge the outstanding community of WordPress volunteers, supporters and users who have already solved many of the toughest challenges by providing the world's most powerful and FREE web publishing software.
What is WordPress?
Unlike what most people think, WordPress is not only used to create beautiful blogs. It is also used to create outstanding websites.
According to WordPress' website, “At the core of WordPress is a dumb-simple interface similar to the desktop publishing software you use today. With no coding experience or expert knowledge necessary, the learning curve is often about as short as typing in your site’s URL and logging in. In fact, most users are able to pick up the basics without any training at all. Interfaces are polished and easy to use, and are the result of years of refinement. It’s the power of Microsoft Word with the intuitiveness of an iPhone.”
The foundation or cornerstone of WordPress is centered around or driven by plugins and themes.
Plugins are widget-like tools designed by the general community of WordPress' volunteers, supporters and users to extend the functionality of the base application – WordPress. Thanks to plugins, no two WordPress websites or blogs have to look the same. Plugins allow users to customize their respective websites as they choose. WordPress plugin directory has about 24,000 free plugins.
Themes are basically the same as templates; or, cover pages with nicely styled or formatted tables – Cascading Style Sheets (CSS). For a very basic and elementary definition, CSS is a style sheet language that beautifully formats the look of your website. WordPress' theme directory has about 1,700 free themes. Many websites online sell or customize templates.
WordPress’ theme folder is located in wp-content/themes directory and the plugins are located in wp-content/plugins directory.
What is a WordPress Child-Theme?
A WordPress child-theme is a theme that inherits the functionality and characteristics of the main or parent theme. Child-theme is used when you want to customize or modify your theme/ template files beyond just the CSS. It is used to prevent you from mistakenly overwriting any changes you might have made prior to a newer version of the theme. In essence, a child-theme is very necessary. It definitely helps in preventing disaster especially with a customer’s website that you might have customized. For this and other reasons, child themes are the recommended way of making modifications to a theme. Again, upgrade to the theme will not override changes made prior to a new version of the theme.
Directory Structure of a Child-Theme
Assuming that “Mombo,” is the name of your parent theme, the child-theme should be in the following format – “Mombo-child”. Both “Mombo” and “Mombo-child” must be located in wp-content/themes/Mombo and wp-content/themes/Mombo-child respectively. wp-content/themes/Mombo-child/style.css must at least contain @import url("../mombo/style.css"). Additionally, one could add only the portion of the style.css that was modified into the child-theme.
Instead of reinventing the wheel, I have added the directory structure from WordPress’ website. Within the below example, WordPress uses Twenty Twelve – the default theme WordPress 3.5.
A child theme resides in its own directory in wp-content/themes. The scheme below shows the location of a child theme along with its parent theme (Twenty Twelve) in a typical WordPress directory structure:
- site_root (www)
- wp-content
- themes (directory where all themes are)
- twentytwelve (directory of parent theme, Twenty Twelve)
- twentytwelve-child (directory of our child theme)
- style.css (required file in a child theme; must be named style.css)
- themes (directory where all themes are)
- wp-content
This directory can contain as little as a style.css file, and as much as any full-fledged WordPress theme contains:
1. style.css (required)
2. functions.php (optional)
3. Template files (optional)
4. Other files (optional)
About the Author:
Charles Mombo worked at Computer Associates, Inc. as a Software Quality Engineer for seven years, Böwe Bell & Howell, for seven years as a Technical Support Analyst with their ACF2/MVS mainframe security product line.
He has an assorted background in LAMP (Linux, Apache, MySQL and PHP) and Operating Systems such as UNIX, Linux Red Hat, MVS, Windows, MVS/XA, and MVS/ESA.
He holds a Bachelor of Science degree in Computer Science; a Master of Science degree in Management Information Systems (MSMIS), and a Master degree in Business Administration (MBA). As an Adjunct Professor, he teaches Computer Science and Business at couple of colleges.
As the director of monetization and product marketing, Charles front-ends WordPress with open source applications on most of the 170 websites own by wwclick.com. wwclick.com, Inc. is a marketing strategy, search engine optimization (SEO) and social media consulting firm founded by him.
C & J Auto Repair and Rebuilder Campaign
Jan 12th
C & J Auto Repair and Rebuilder Campaign
The Challenge: Promote and generate online buzz for C & J Auto Repair and Rebuilder’s upcoming promotions; for “auto repair 60628,” and “autorepair 60628” to appear in Google’s results for generic queries; engage, promote and generate online buzz for online communities by exposing C & J brand awareness to new and prospective customers; setup email client using Thunderbird.
Execution
- Site design, developed and executed in conjunction with SeeMombo™ and FlashMobB2C™.
- Facilitated and search engine optimized keywords “auto repair 60628” and “autorepair 60628” to appear in among the first ten listing within Google’s results for generic queries out of 2.5 results.
- Managed and monitored C & J Auto Repair Rebuilder’s Twitter handle and Facebook Fan Page.
- Posted an article in Autoshop.name announcing the launched of C & J Auto Repair and Rebuilder’s website.
- Posted an article in ChocolateCity.cc announcing the launched of C & J Auto Repair and Rebuilder’s website. Chocolatecity.cc has a monthly impression of 2.2 millions clicks.
- Increased Google’s PageRank to 2 out of a total of 10.
- Submitted press releases to the 10 most popular social bookmarking and social networking websites; which includes Stumbleupon.com, Delicious.com, and Digg.com.
- Enhanced C & J Auto Repair Rebuilder’s online presence and relevance by building and maintaining a branded Twitter hashtag – #CandJAutoShop.
- Search Engine Optimization of relevant keywords pertaining to auto repair shops in the 60628 and Chicago area.
- Leveraged existing WWClick relationships, reaching well beyond the traditional conventional campaigning market, including online influencers in Political, Technology and Marketing communities.
Results
- Nearly 15,000 unique monthly visitors viewed online placements and messages totaling over 35,000 online impressions.
- Secured influential online placements in notable blogs which include Chocolatecity.cc, HairNations.com and BronzevilleLive.com.
- CandJAutoShop.com received thousands of visitors to the site with approximately 25% clicking through to watch.
Learn More
- Visit C & J Auto Shop’s website at C & J Auto Repair.
- Visit C & J Auto Shop’s Facebook page.
- Visit C & J Auto Shop’s Twitter page.
WordPress Workshop: Using WordPress to Blog and Grow Your Business
Jul 19th
Who:
Charles S. Mombo/ Presenter
WWCLICK.COM, INC.
(312)-268-4152
When:
August 13, 2011
10:00 am – 1:00 pm
Where:
Computer Training Institution of Chicago
1424 E. 53rd Street, Suite 206, Chicago, IL 60615
Back Channeling:
FOLLOW: wwclick
HASHTAG: #wwclick
Registration:
http://www.meetup.com/wwclick/
http://www.wwclick.com/payment/
Price:
Price: $100.00
Class-Size Limit: 20 ONLY
Attendees will be provided with a FREE 2GB USB flash drive and trained on the applications contained within the flash drive:
Open Office (word processor, spreadsheet, presentations with Microsoft compatibility)
Firefox (Browser)
Thunderbird (Email Client)
WinSCP (FTP Application)
7-Zip (File archiver and compressor)
GIMP (Photo and Image Editor)
KompoZer (webpage editor)
Notepad++ (text editor)
WordPress 3.2.1 or latest version
10 Most Popular WordPress Plugins
10 Most Popular WordPress Themes
Who should attend this hands-on workshop?
Students
Bloggers
Writers
Small business owners
e-Commerce shop builders
Web designers and developers
Non-profit organizations
WordPress users
Upon completion of the workshop, attendees should be able to:
Demonstrate an understanding of WordPress user interface.
An overview of the Open Source applications contain within the USB
Select a web hosting package and the usage of WinSCP, an FTP application
Download, install and upgrade WordPress
Demonstrate basic usage of .htaccess
Usage of WordPress plugins and themes
Learn about the 10 “MUST HAVE” WordPress plugins
Demonstrate knowledge in the use of WordPress in creating a “Post” and “Page”
Understand Search Engine Optimization (SEO) and increasing website traffic
Learn to use the 10 most popular Social Networking and Social Bookmarking applications
An overview of Analytic tools
About the workshop's presenter:
Charles S. Mombo
Charles holds a Bachelor of Science degree in Computer Science, a Master of Science degree in Management Information Systems (MSMIS), and a Master degree in Business Administration (MBA). As an Adjunct Professor, he teaches Computer Science and Business classes at Malcolm X and Harold Washington Colleges.
He is the founder of WWCLICK.COM, INC., a business analysis, social media marketing and search engine optimization consulting company that specializes in gaining high positions for clients in search engine result pages and by optimizing chosen keywords and phrases. Through their network of websites, WWCLICK.COM, INC. introduces companies, their products, brands, or services to potential customers or clients.
Charles was recently invited by Columbia College and served as a panelist on their 2010 and 2011 Making Media Connections Conference. As a panelist, he served on two workshops: Pitching Bloggers and Influential Bloggers. He front-ends WordPress with an Open Source application for most of his sites for the sole purpose of monetization. Among his 150 websites are – http://www.ChocolateCity.cc and http://www.HairNations.com
Google patched algorithms loophole after abuse
Mar 2nd
By: Charles S. Mombo
Search Engine Optimization consultant
Reacting to a November 28, 2010, New York Times (NYTimes) article titled, “A Bully Finds a Pulpit on the Web,” Google's Fellow, Amit Singhal wrote a blog post titled "Being bad to your customers is bad for business”.
According to the NYTimes article, an online eyeglass vendor, DecorMyEyes, increased their website's rankings in Google search by being deliberately rude and disrespectful to their customers. The innumerable complaints from DecorMyEyes' customers led to the writing of several articles about DecorMyEyes, which eventually were converted to Internet traffic and improved rankings.
Based on Google's loophole of inadvertently rewarding websites for rude behavior, they came up with a tweak to their algorithms to prevent rewarding bad behavior.
According to Singhal, “We can't say for sure that no one will ever find a loophole in our ranking algorithms in the future. We know that people will keep trying: attempts to game Google’s ranking, like the ones mentioned in the article, go on 24 hours a day, every single day. That’s why we cannot reveal the details of our solution—the underlying signals, data sources, and how we combined them to improve our rankings—beyond what we’ve already said. We can say with reasonable confidence that being bad to customers is bad for business on Google. And we will continue to work hard towards a better search.”
"We developed an algorithmic solution which detects the merchant from the Times article along with hundreds of other merchants that, in our opinion, provide an extremely poor user experience," Singhal said. "The solution is already live."
"I am here to tell you that being bad is, and hopefully will always be, bad for business in Google's search results," Singhal added.
As recent as February 24, 2011, Singhal and Matt Cutts, Principal Engineer wrote a blog post titled “Finding more high-quality sites in search”. In their post, they added, “…in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on,” “This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”
So, exactly what was the big algorithmic improvement to Google's ranking? Don't hold your breath, because Google has declined to provide details of changes to its algorithms so as not to provide information to search engine optimization consultants or social media marketing consultants who may attempt to game their ranking on the search engine.

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